Case Study: Kumon boosts Position 1 rankings by 63% with BrightLocal

Kumon increases Position 1 rankings by 63% with BrightLocal

Kumon, a tutoring organization with 650 locations in the UK and Ireland, faced a challenge with inconsistent local citations across online directories. This inconsistency led to missed local search opportunities and made it difficult for parents to find and contact their nearest center. To address this, Kumon partnered with vendor BrightLocal and used its Citation Builder service.

BrightLocal implemented a centralized citation building strategy, manually cleaning up incorrect listings and creating new ones on key UK directories. This solution provided Kumon with accurate data and control over their online presence without ongoing fees. The results included a 63% increase in Position 1 rankings on Google, significantly improving local visibility and brand awareness for all of their locations.

Kumon