Case Study: Nifty Marketing achieves accurate local rankings and faster client audits with BrightLocal

How BrightLocal became a “game-changer” for Nifty Marketing

Nifty Marketing is a digital marketing agency that helps law firms of all sizes improve local search performance. Faced with clients spread across the country, Nifty Marketing struggled to get accurate, local ranking data and to understand which competitors and tactics were driving top results — previous rank-tracking tools produced data clients didn’t trust.

BrightLocal provided Nifty Marketing with its Local SEO Tools and Lead Generator, plus the Location Summary dashboard and automated SEO audits to consolidate rankings, reviews, GMB and analytics data in one place. As a result, Nifty Marketing now uses BrightLocal daily to spot trends, react faster to changes in calls and traffic, and run SEO health checks and shareable audits twice as fast, significantly improving efficiency and client confidence.

Nifty Marketing

Ryan Joos

Head of Business Development