Case Study: Kumon achieves a 63% increase in Position 1 Google rankings with BrightLocal

How a tutoring organization with 650 locations in the UK and Ireland increased their number of Position 1 rankings by 63%

Kumon, a tutoring organization with more than 650 study centers across the UK and Ireland, faced poor local search visibility because each center serves a local catchment and there was no centrally managed approach to citations. This inconsistency meant lost local search traffic and parents struggling to contact their nearest center. Kumon partnered with BrightLocal to implement a bespoke local citation strategy using services such as Citation Builder and the Local Search Rank Checker.

BrightLocal manually created and claimed Kumon’s listings on key UK directories (including Yell and Scoot), cleaned up incorrect entries, and provided login access and detailed location reporting. The work delivered measurable impact: Kumon now has 650 locations with clean, accurate data on top UK citation sites and saw a 63% increase in Position 1 rankings on Google, with plans to roll BrightLocal out to Germany and Spain.

Kumon

Foad Izadi

Digital Acquisition Non-English Markets