Case Study: Big Leap achieves scalable citation management for 1,600+ client locations with BrightLocal

How a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations

Big Leap, a full‑service digital marketing agency in Lehi, Utah, was manually managing business listings for its 200+ clients and struggling with the time, cost, and scalability of citation work. To address this, Big Leap turned to BrightLocal and its citation-focused tools — notably Citation Builder and Citation Tracker — to streamline local SEO and citation management.

BrightLocal’s Citation Builder now serves about 80% of Big Leap’s SMB clients and, together with Citation Tracker for identifying and fixing NAP inconsistencies, enabled the agency to build citations for 1,600+ client locations to date. The solution delivered faster turnaround times, a more scalable local SEO offering, and saved the agency the equivalent of over 1,500 hours of manual citation building.

Big Leap

Jessi Duffin

Director of Operations