Case Study: LassoMD achieves 60% savings on citation expenses and 145% more monthly time with BrightLocal

How a digital marketing agency saved 60% on citation expenses plus 145% of their time each month

LassoMD, a digital marketing agency, needed a more cost-effective way to build and manage client citations after struggling with Yext’s service, high costs, and poor customer support. The issues even contributed to losing a client, creating a challenge around both client retention and operational efficiency.

LassoMD switched to BrightLocal’s Citation Builder service to get a more affordable, hands-on solution. With BrightLocal, the team saved 60% on citation expenses and 145% of their time each month, while also improving service quality and client retention.

LassoMD

Kenny Cruz

SEO Director