Case Study: Staylisted saves £167,500 on citation management and boosts control with BrightLocal

How a Digital Marketing Agency gained more control, improved quality, and saved $167,500 on citation management

Staylisted is a local SEO agency serving mostly blue‑collar small businesses, creating Google My Business listings, websites and citations. They faced problems with a previous local search platform that removed data when payments stopped, charged high fees, and used “power listings” that prevented edits; outsourcing citation work to India also produced poor quality and slow turnaround. Seeking a better option, Staylisted moved to BrightLocal and its citation and GMB tools.

BrightLocal delivered Citation Builder, Citation Tracker and Google My Business Audit to speed up and improve citation delivery, enable quick edits, and provide long‑term GMB performance reporting. As a result BrightLocal helped Staylisted save £167,500 per year (based on 500 accounts), shave 95 minutes off onboarding for each new client, and improve client retention by making it easier to demonstrate quality and results.

Staylisted

Sergio Salazar

Chief Executive Officer