BrightLocal
32 Case Studies
A BrightLocal Case Study
Carini Home Services, a residential services provider in El Cajon, California, faced the challenge of standing out in the crowded San Diego metro market. Their goal was to become the dominant local expert in their immediate home area. To achieve this, they partnered with vendor BrightLocal and opted for their fully managed local SEO services.
BrightLocal implemented a phased, intent-driven local SEO strategy focused on optimizing for El Cajon and key service pages. The results were significant, with BrightLocal helping to double overall organic traffic. Most impressively, clicks from Google Search Console for their local El Cajon market increased by 164%, successfully establishing them as the hometown authority.