Case Study: Uberflip achieves 3x conversion rates and under $10 CPL with BrightInfo

Uberflip Scales Lead Generation With Brightinfo, Landing Traffic With X3 Conversion Rates

Uberflip, a fast-growing content experience platform for marketers, needed to scale lead generation by landing higher-quality paid traffic. To find better traffic sources without heavy campaign management, they partnered with BrightInfo to target prospects on professional publications and extend their top-of-funnel reach.

BrightInfo served Uberflip’s content across a publisher network and used behavioral algorithms to screen audiences twice (publication + algorithm), show contextual tooltips, and continually surface the best-converting assets in real time. The campaign produced an immediate uplift in conversions — over 20% conversion rate on paid traffic, cost per lead under $10, and strong engagement in follow-up emails (over 20% CTR).

Uberflip

Francois Mathieu

Marketing Programs Manager