Case Study: SMB Group achieves 61% increase in content engagement and 23% more leads with BrightInfo

SMB Group increases online engagement by 61% and leads by 23% within minutes with BrightInfo

SMB Group, founded in 2008, is a technology research and consulting firm focused on the small and medium business market whose inbound strategy relies on widely available, SEO-optimized content. They wanted to drive more engagement and conversions from anonymous site visitors without locking content or adding ongoing resource burdens, and needed a way to present the right content to the right anonymous visitor at the right time.

They implemented BrightInfo by adding a small JavaScript snippet and enabling dynamic, personalized content recommendations that required no site changes. BrightInfo was live in minutes and, over a 30-day trial, drove a 61% increase in content engagement and a 23% rise in online form conversions; SMB Group continues to use the service for real-time personalization and analytics.

SMB Group

Laurie McCabe

Partner