Case Study: Uberflip achieves 653 warm leads at $16 CPL with BrightInfo

Scaling Lead Generation With Content In a Highly Competitive Market

Uberflip helps marketers create and optimize content experiences by aggregating existing assets into a content hub. Facing a crowded, competitive market where buyers complete much of the purchase decision before contacting suppliers, Uberflip needed a way to reach active, in-market professionals with relevant content—advertising channels were expensive, low‑quality, and produced mostly cold leads.

Uberflip partnered with BrightInfo to automatically analyze content and user behavior, delivering personalized TOFU content across the website and professional publications in real time. The campaign generated 653 leads in just over three months at a $16 cost per lead and a 12% conversion rate on paid traffic, showing higher CTRs and better CPLs than typical consumer-focused native ads and proving the value of tailored, integrated content experiences.

Uberflip