Case Study: Shelley Media Arts achieves 324% increase in conversions with Brightinfo

Ryan Shelley 7 Days with Brightinfo was all this hubspotter needed

Shelley Media Arts, led by Ryan Shelley, is a small agency that invested heavily in HubSpot and a high-volume content strategy to drive growth. Despite growing traffic (more than 10x) through blogging, SEO and social, the agency struggled with low conversion rates and poor-quality paid leads—averaging just 0.8% visits-to-contact and 11 contacts in October—so Shelley needed a way to deliver more relevant content and attract higher-quality prospects.

They implemented BrightInfo for real-time content personalization and native advertising. In the first week BrightInfo drove 29 new leads, increased on-site content engagement by about 11% and conversions by ~38%, lifted the month’s visits-to-contact from 0.8% to 3.4% (and averaged above 7% after one week), and grew total contacts from 11 to 40 (≈300% increase), providing a faster, more cost-effective stream of better leads.

Shelley Media Arts