Case Study: Profitero achieves 30% increase in online form conversions within 4 weeks with BrightInfo

Q&A with Profitero’s Cynthia Stephens: Growing Content Marketing Conversions by 30% Within 4 Weeks

Profitero, a retail and consumer brand analytics company that tracks over 300 million products across 4,000 websites in 40 countries, relies heavily on inbound content—whitepapers, webinars and a busy blog—to drive leads. VP Marketing Cynthia Stephens was concerned that valuable content was hard for visitors to find organically, reducing engagement and slowing conversions.

Profitero piloted BrightInfo’s out-of-the-box content recommendation service, which surfaces the most relevant assets to each anonymous visitor in real time. The quick setup and strong service helped deliver personalized content experiences that boosted engagement and, within four weeks, produced a 30% increase in online form conversions.

Profitero

Cynthia Stephens

VP Marketing