Case Study: DemandGen maximizes content exposure and boosts lead generation with BrightInfo

Maximizing your content exposure with BrightInfo

DemandGen, a B2B marketing agency, needed a better way to capture and convert anonymous website visitors and boost content exposure for its clients. Their challenge was to serve the right content at the right moment to engage visitors, keep them on-site longer, and turn more anonymous traffic into quality leads.

They implemented BrightInfo’s real-time content personalization—using entry, sidebar and exit widgets that analyze page content, user behavior and crowd signals to recommend relevant assets. The result: higher visitor retention and increased content consumption, driving more high-quality leads; BrightInfo cites up to 83% more leads and as much as a 75% reduction in cost per lead, and DemandGen found the exit widget especially effective for promotions.

DemandGEN