Case Study: Market Loyal Agency achieves 35% client revenue growth and increased client retention with BrightInfo

Market Loyal Marketing Agency grows Client Revenue 35% and increases Client Retention with BrightInfo Partnership

Market Loyal is a marketing agency that helps multi-location businesses and franchises with hyper-local strategies, content marketing, reputation management and mobile marketing. Founder Dustin DeTorres faced a common challenge: converting anonymous website visitors into leads after driving significant traffic through SEO and content. He needed an easy-to-set-up, immediately ROI-positive, and customizable conversion optimization solution that would complement Market Loyal’s existing services.

Market Loyal partnered with BrightInfo, a real-time personalization platform that runs via a small JavaScript and integrates with marketing automation tools to surface the most relevant content to each anonymous visitor. The solution increased client retainer revenue by 1.35x (~35%), doubled average contract length and raised income per client 1.7x; clients experienced up to 80% more leads, up to 90% lower cost per lead and up to 250% higher content consumption—boosting engagement, ROI and retention.

Market Loyal Agency

Dustin DeTorres

Co-Founder