Case Study: Seculert achieves a 30% increase in online form conversions with Brightinfo

In less than 20 minutes, Seculert increases online form conversions by 30%

Seculert, a cloud‑based security provider that detects advanced malware and APTs, relied on inbound and content marketing to generate B2B leads. As their content library grew, they struggled to surface the right assets without cluttering pages and harming the visitor experience and conversion rates, while needing a way to present contextual content to anonymous buyers who are often far along in the decision process.

Seculert deployed BrightInfo’s real‑time content recommendation service, which plugged into HubSpot with no customization and ran within minutes, dynamically recommending relevant content via a small widget. The automated solution drove a 30% increase in content form conversions, reduced bounce rates and boosted content consumption — all after under 20 minutes of setup.

Seculert

Debbie Cohen-Abravanel

Vice President of Online Marketing, Seculert