Case Study: impact.com cuts lead cost under $4 and boosts conversions 59% with Brightinfo

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes

Impact Radius, a global leader in cross‑channel marketing attribution, relied heavily on content (webinars, white papers, blog posts) to engage and nurture website visitors. The team aimed to boost content consumption, lift conversions for premium content, and reduce bounce rates by better targeting anonymous and new visitors — but needed a fast, automated solution that would integrate with their Marketo and Salesforce stack.

They deployed BrightInfo’s cloud service by adding a small JavaScript snippet, enabling real‑time, personalized content recommendations and exit offers without changing their site. BrightInfo was live in minutes and drove a 59% increase in form conversions, a 188% rise in content consumption and an estimated cost per registration of $3.60, while reducing bounce and fitting seamlessly into Impact Radius’s existing marketing systems.

impact.com

Matt Reid

Vice President of Marketing, Impact Radius