Case Study: Business 2 Community achieves 300% increase in premium content revenue with BrightInfo

Business2Community Publication grows Premium Content Revenue 300% with BrightInfo

Business 2 Community, a high-traffic business publication with millions of monthly visitors and 10,000+ expert contributors, wanted to increase advertising revenue from sponsored white papers. Their requirements were clear: an automated, no‑admin, floating and responsive display that wouldn’t take existing ad space, could scale to millions of visitors, and would deliver personalized offers to anonymous users.

By adding BrightInfo’s small JavaScript snippet, the site instantly served real‑time, personalized content recommendations and exit offers without changing the site. The solution drove an immediate uplift—a 300% increase in white paper downloads during the trial—boosting sponsored‑content revenue and lead generation.

Business 2 Community

Brian Rice

Founder