Case Study: BitSight achieves a 72% increase in resource center pipeline and 13.7% higher conversions with BrightInfo

BitSight - Customer Case Study

BitSight Technologies provides security ratings (250–900) used to manage third‑party cyber risk, underwrite cyber insurance, benchmark security and support M&A due diligence for 650+ customers. A three‑person demand‑gen team was charged with doubling inbound leads in 2016; although site traffic had grown 166% year‑over‑year, they were only 60% toward their lead goal and needed a low‑effort way to increase resource center downloads and deliver higher‑quality inbound pipeline.

BitSight implemented BrightInfo in under half a day to automatically crawl and surface relevant content via customizable widgets, leveraging HubSpot integration and Smart Lists for targeted personalization and ongoing A/B testing. Results included +72% resource center pipeline, +41% resource center conversions and +37% landing page views; BrightInfo A/B results showed +24.2% content visits, +128.8% time on site, +13.7% conversions and a 2.4% reduction in bounce rate.

BitSight