Case Study: AlgoSec achieves a 15% increase in conversions and inbound leads under $4 with BrightInfo

AlgoSec lands inbound leads at under $4 ,growing conversions 15% with BrightInfo in minutes

AlgoSec, a provider of application‑centric security policy management used by over 1,000 organizations (including 15 of the Fortune 50), relies heavily on content marketing to nurture prospects. The team sought to increase content consumption, lift premium‑content conversion rates and turn blog visitors into leads by better engaging anonymous and abandoning visitors — but needed a quick, automated solution that wouldn’t require ongoing resources or disrupt their Marketo and Salesforce workflows.

AlgoSec deployed BrightInfo’s lightweight JavaScript to deliver real‑time, personalized content recommendations and exit‑intent offers with no site changes; the tool integrated seamlessly with Marketo and Salesforce and was live in minutes. The result was an immediate uplift: 15% increase in online form conversions, 24% increase in content consumption, an estimated cost per registration of $3.50 (under $4), reduced bounce, and ongoing improvement via BrightInfo reporting.

AlgoSec

Nimmy Reichenberg

Vice President of Marketing