Case Study: Pearson Education achieves a 6-month crowdsourced product launch improving ADHD care with Brightidea

Pearson Education Makes A Difference For Kids With ADHD

Pearson Education, the world’s leading learning company, faced disruptive market change as customers shifted from paper to digital. Innovation leaders Jacqueline Krain and Sara Cuesta needed a way to connect stakeholders across multiple countries and to crowdsource and prioritize ideas, since spreadsheets were ineffective for gathering feedback, tracking buy-in and accelerating new digital offerings.

Pearson selected Brightidea’s collaborative innovation platform to run global crowdsourcing campaigns, score and prioritize proposals, and quickly launch line-of-business initiatives. In one ADHD-focused program 131 participants generated 52 ideas; using Brightidea’s scorecarding and project-management tools Pearson turned a crowdsourced concept into the Attention360 portal within six months — now with over 2,300 subscribers — while advancing a broader culture of innovation across the company.

Pearson Education

Jacqueline Krain

Director, Product Lifecycle