Case Study: Telia Company accelerates innovation and delivers millions in benefits with Brightidea

How Telia engaged their workforce to build a successful and sustainable business

Telia Company is a Stockholm‑headquartered multinational telecommunications provider with ~20,800 employees and a customer base of 182 million across Europe. Although Telia had run an innovation program since 2015, its home‑grown, largely offline approach wasn’t inclusive or scalable enough to support a major consolidation, business expansion and a new venture arm—creating a need to engage employees company‑wide and accelerate innovation to stay competitive against incumbents and start‑ups.

Working with WDO, Telia adopted Brightidea’s cloud‑based ideation platform to enable Agile, transparent collaboration, focused campaigns, and expert vetting of top ideas. The platform delivered rapid results (e.g., the Nordic CEO group reached consensus in under a day), drove thousands of active users to submit 1,600+ ideas, generated millions of kronor in projected benefits, improved engagement tracking, and helped Telia defend and grow market share while tying innovation activity to measurable business impact.

Telia Company

Ivo Kukavica

Innovation Catalyst