Case Study: Orangetheory Fitness launches a successful innovation team with Brightidea

How Orangetheory Fitness Launched a Successful Innovation Team in Less Than a Year

Orangetheory Fitness needed to build a new innovation team quickly while living up to its reputation as an innovative brand. Working with Brightidea, the company sought a more structured way to gather ideas, align stakeholders, and move from ad hoc feedback to a repeatable innovation process.

Brightidea implemented its technology to support council calls and a timeboxed idea pipeline, helping Orangetheory Fitness collect more input in less time and prioritize ideas tied to member value. The new process helped the team reach a level of maturity usually seen after three to five years, improved alignment on complex topics, and shifted the culture from “yes, but…” to a more collaborative “yes” mindset.

Orangetheory Fitness

Kory Kraning

Director of Concept Development and Experimentation