Case Study: Autoliv achieves company-wide crowdsourced innovation and 1,584 idea submissions with Brightidea's Safety NET

Helping the World’s Largest Automotive Safety Supplier Save Lives Through Innovation

Autoliv, the world’s largest automotive safety supplier, set out to improve R&D ideation to better fulfill its mission of saving lives. With a rapidly growing, globally dispersed engineering organization, the CTO charged Greg Thompson to move beyond basic brainstorming and find a scalable way to capture and develop promising ideas across the company.

Thompson launched “Safety NET” on the Brightidea platform after a successful 1,000-engineer pilot and rolled it out to 5,500 engineers; month-long challenges attract about 400 participants each and feed a technical evaluation and management review process. The program increased both idea quantity and quality—by 2014 the platform engaged roughly 6,000 users with 1,584 ideas, 4,400 comments and 8,000 votes, 99% of initiatives produced investable ideas, and the innovation team expanded from one person to a CEO-sponsored team of nine.

Autoliv

Greg Thompson

Director of Corporate Engineering