Case Study: Haskell achieves company-wide innovation and measurable impact with Brightidea

Haskell Implemented the Brightidea Platform to Boost Their Commitment to Innovation in the Construction Industry

Haskell, a global design‑build construction firm founded in 1965, launched Dysruptek in 2018 to accelerate innovation across an industry that is traditionally change‑averse. Early attempts—like a simple email suggestion box—failed because they didn’t spark collaboration, track ownership, or measure impact. Dysruptek needed a structured, easy‑to‑use platform that could engage a dispersed workforce, align with business goals, and surface practical ideas to improve safety, productivity, and sustainability.

Dysruptek selected Brightidea, a cloud/mobile innovation platform that centralizes idea submission (with attachments), fosters collaboration, and provides analytics to quantify cost savings and business impact. The platform reduced administrative overhead and scaled the program company‑wide: in the first year 670+ employees participated, generating 130+ ideas and 2,000+ votes/comments, spurring focused challenges and prompting business units to launch additional initiatives.

Haskell

Cutler Knupp

Director of Strategy and Technology Investments