Brightidea
22 Case Studies
A Brightidea Case Study
China Light & Power (CLP) is a century-old energy leader serving over 80% of Hong Kong and operating across China, India, Australia and SE Asia. Facing competitive pressure and a corporate goal to cut CO2 intensity 75% by 2050, CLP needed to accelerate technology adoption, improve process efficiency and break down silos to capture employee ideas and drive sustainable innovation.
CLP implemented Brightidea’s WebStorm-based “innov8” platform — a bilingual, social intranet for submitting, voting and evaluating ideas (using Switchboard) — and rolled it out with strong management support, incentives and marketing. The program generated hundreds of ideas (e.g., Process Busters: 120+ ideas, 430+ votes, ~200 users; NGW pilot: ~100% participation), produced actionable initiatives like a virtual tree-planting campaign, and earned industry recognition while boosting cross‑team collaboration and innovation outcomes.
Joe Locandro
Director of GroupIT