Case Study: BT Group Plc achieves measurable innovation returns with Brightidea

BT Group Plc turns 10,000+ ideas into $250M in returns with Brightidea

BT Group Plc, a leading global telecommunications provider, faced the challenge of creating a sustainable culture of innovation across its large, diverse workforce. Their previous externally-managed program failed to deliver a sufficient return on investment. To fully leverage employee creativity and turn promising ideas into measurable projects, BT turned to the vendor Brightidea and its WebStorm idea management software.

Brightidea's solution provided the necessary platform to launch BT's "New Ideas Scheme," which included a rewards program for successful ideas. Using Brightidea's WebStorm technology, BT collected over 10,000 ideas from employees worldwide. The program generated over £250 million in revenue and cost savings, delivering a significant return on investment. Brightidea enabled BT to efficiently transform creative suggestions into concrete, profitable projects.

BT Group Plc