Case Study: ZWILLING achieves scalable e-commerce and mobile modernization with Brightgrove

Zwilling scales e-commerce and mobile modernization with Brightgrove and a 30+ FTE team

Zwilling, a global manufacturer of kitchenware and cutlery, faced challenges with its outdated and costly Salesforce Commerce Cloud infrastructure and unstable mobile applications. Their legacy e-commerce setup was difficult to maintain across multiple markets, leading to slow feature rollouts and high operational overhead. They partnered with Brightgrove to modernize their digital platform for better scalability and a unified omnichannel experience.

Brightgrove implemented a new headless commerce architecture and rebuilt Zwilling's native iOS and Android apps from the ground up. This solution featured a modular, reusable design that accelerated the deployment of new country-specific storefronts. The results included a stabilized platform with IoT integration and a significantly expanded partnership, growing into a 30+ FTE full-stack team. Brightgrove delivered a scalable infrastructure that reduced duplication and future maintenance costs while enabling faster time-to-market for Zwilling.

Zwilling