Case Study: Pluto TV scales to 80M users with Brightgrove

Pluto TV scales to 80M users with Brightgrove

Pluto TV, a free ad-supported streaming service owned by Paramount Global, sought to expand its global presence and improve its software quality across smart TV devices. To achieve this scaling, they needed to augment their in-house engineering capacity with a dedicated external team, a challenge given their previous negative experiences with offshore partners. They engaged the vendor Brightgrove to provide a dedicated development team.

Brightgrove assembled a core engineering team that grew to over 60 members. This team led a critical migration from a monolithic architecture to microservices, integrated with Viacom's backend, and developed new features and ad tech tools. As a result, Pluto TV scaled to over 80 million monthly active users, saw a 3x increase in revenue, and achieved top-rated app status across multiple platforms. Brightgrove's solution was fundamental to this massive growth and technical transformation.

Pluto TV (Paramount)