Case Study: VDAB streamlines communication and partner management with Brightfox and Salesforce

VDAB streamlines communication across email and mobile with Brightfox

The customer, VDAB (Flemish Employment Service), faced the challenge of replacing its outdated Siebel Marketing application with a future-proof marketing automation platform and implementing a new system for the strategic management of its partners. To address this, VDAB partnered with vendor Brightfox for the implementation of Salesforce Marketing Cloud and a Salesforce Platform solution.

Brightfox implemented Salesforce Marketing Cloud to automate VDAB's communications across email and mobile channels and delivered a custom Partner Management solution on the Salesforce Platform. The vendor also provided comprehensive training, change management support, and continues to act as an ongoing helpdesk. This scalable solution from Brightfox streamlined VDAB's communication efforts and ensured seamless collaboration with its partners.

Vdab