Case Study: Vandersanden achieves a 360-customer CRM platform with Brightfox and Salesforce

Vandersanden launches a 360-customer platform in 2-week sprints with Brightfox

Vandersanden, a leading European brick and paver manufacturer, faced limitations with its legacy CRM system which was difficult to extend and improve. They turned to vendor Brightfox to build a new, robust CRM platform to handle complex information needs and provide mobile access for their sales representatives, choosing Salesforce as the core solution.

Brightfox implemented a comprehensive 360-customer platform using Salesforce Sales Cloud, Service Cloud, and Marketing Cloud Account Engagement, supported by Microsoft Azure for integrations. The solution provided a dynamic project tool, streamlined customer service, and seamless ERP integration. By December 2022, Vandersanden successfully deployed the new system, which resulted in more efficient information retrieval, better project management, and a synchronized workflow for users, charting a course for future enhancements like digital signatures and improved customer segmentation.

Vandersanden