Case Study: Royal Museum of Fine Arts Antwerp boosts visitor engagement with Brightfox’s Salesforce solution

Royal Museum of Fine Arts Antwerp boosts visitor engagement for 600,000 annual visitors with Brightfox

The Royal Museum of Fine Arts Antwerp (KMSKA) sought to transform engagement with its over 600,000 annual visitors. The museum needed to deepen connections and broaden its audience by moving from a standard database to a platform that enabled personalized communication and social media monitoring. To meet this challenge, KMSKA partnered with Brightfox for a complete Salesforce solution.

Brightfox implemented a KMSKA-branded platform using Salesforce Marketing Cloud and Social Studio. This provided a 360-degree view of the visitor, allowing the museum to send hyper-personalized communication journeys and analyze social media efforts. The solution from Brightfox enhanced customer loyalty and the visitor experience, successfully binding people to the organization before, during, and after their visit.

Royal Museum of Fine Arts Antwerp (kmska)