Case Study: Mensura enhances lead management and GDPR compliance with Brightfox and Marketing Cloud Account Engagement

Mensura scales marketing for 55,000 customers with Brightfox

Mensura, Belgium's largest external occupational health service, was looking for a comprehensive marketing solution to improve operational efficiency, lead generation, and GDPR compliance. They partnered with vendor Brightfox to implement a strategy using Marketing Cloud Account Engagement to overcome these challenges in the digital landscape.

Brightfox initiated a solution through targeted workshops to understand Mensura's needs, implementing automation for efficiency and personalized customer journeys. They also established robust GDPR compliance measures, including secure opt-ins and a profile center. This partnership enabled Mensura to deliver scalable, customer-centric marketing experiences while ensuring data protection. Brightfox also provided training, enabling Mensura's team to become super users of the system.

Mensura