Case Study: Society of Hospital Medicine achieves higher engagement with Brightfind

Society of Hospital Medicine boosts page views 78% with Brightfind

The Society of Hospital Medicine (SHM) faced challenges with a static website that had cumbersome navigation and a difficult content management process, hindering user engagement. To address this, they partnered with Brightfind for a comprehensive website redesign and CMS implementation.

Brightfind delivered a dynamic, user-centric website with intuitive navigation and a user-friendly CMS, empowering SHM's marketing team. The solution also included integration with SHM's existing Association Management System. This resulted in a 78% growth in page views, a 192% increase in website entrances, and a 50% growth in unique page views, significantly enhancing visibility and user engagement.

Society of Hospital Medicine