Case Study: Yosemite Mariposa County Tourism Bureau achieves 54% organic traffic growth with BrightEdge

Yosemite Mariposa County Tourism Bureau boosts organic traffic 54% with BrightEdge

The Yosemite Mariposa County Tourism Bureau, a destination marketing organization, faced the challenge of increasing visits for its stakeholders, especially during slower seasons, following a migration to consolidate two websites. To improve organic traffic and meet goals for partner referrals and newsletter signups, they partnered with the SEO platform BrightEdge and their agency Noble Studios.

Using BrightEdge's platform and Data Cube for keyword research and grouping, the team implemented a strategy of new content creation and optimization of existing high-quality content. This approach, supported by BrightEdge's tracking and StoryBuilder tools, led to a 54% increase in organic traffic, with 91% of targeted keywords ranking on the first two pages of Google. The bureau ultimately achieved 235% of its partner referral goal and 400% of its signup goal.

Yosemite Mariposa County Tourism Bureau