Case Study: Wiley achieves algorithm-penalty recovery and captures $1,860,000+ annually with BrightEdge

Wiley Uses BrightEdge to Overcome Algorithm Penalty and Capture $1,860,000+ Annually on Two Product Lines

Wiley, a 208-year-old content publisher navigating industry digitization, needed to build online visibility for existing and new content while facing rising competition and shifting search algorithms. An algorithm update and penalty cut roughly half of organic search traffic to one site, and SEO Strategist Austin Kane had to both recover traffic and demonstrate the ROI of SEO to secure management support.

Using BrightEdge, Austin diagnosed and fixed technical issues on Dummies.com (coordinating dev tasks) to fully recover and exceed prior visibility, and ran audits, competitor analysis, content optimization and link-building on EfficientLearning.com to prioritize and execute SEO work. The results: Dummies.com gained over 6 million additional page views per month (about $360K annual programmatic revenue), EfficientLearning.com saw SEO traffic grow 90% (>$1.5M annual), capturing more than $1,860,000 annually across the two product lines.

Wiley

Austin Kane

Wiley