Case Study: Wiley achieves 6 million more monthly page views and $1.86M in annual revenue with BrightEdge

Wiley boosts SEO traffic 90% and adds 6 million page views with BrightEdge

Wiley, a 208-year-old content publisher, faced a severe algorithmic penalty that wiped out half of its natural search traffic to one of its websites. The challenge was to recover from this penalty and prove the value of SEO to secure management support for growing organic search as a primary marketing channel. They partnered with the vendor BrightEdge to address this.

Using the BrightEdge platform, Wiley identified and fixed the technical issues causing the penalty, which led to a full recovery. The platform was also used to analyze competitors, optimize content, and run link-building campaigns. As a result, organic traffic increased by over 6 million page views per month on one site, generating an additional $360,000 in annual ad revenue, while another site saw a 90% growth in SEO traffic, contributing to over $1.5 million in incremental annualized revenue gains. BrightEdge provided the tools to achieve a significant ROI and secure stakeholder buy-in.

Wiley