Case Study: Wellbiz Brands achieves first-page local search and Local 3-Pack visibility for 400+ franchise locations with BrightEdge

Wellbiz Brands Masters Local Search for Hundreds of Local Franchise Locations

WellBiz Brands, which oversees Fitness Together, Elements Therapeutic Massage, and Fit36 across more than 400 locations in 36 states, needed a way to deliver tailored marketing and SEO guidance to individual franchisees. The core challenge was customizing reporting and recommendations for each studio’s microsite in diverse local markets and giving franchise owners the tools to improve and track their local search performance.

The team built a scalable local-search program: a dashboard and location-filtered Data Cube for every site, local Google mappings, Share of Voice and keyword-tracking reports, and training for franchise representatives. As a result, many studios moved onto the first page and into Local 3‑Pack results for target terms, driving measurable increases in site traffic, store visits, and revenue.

Wellbiz Brands

Danielle Yuthas

Senior Digital Specialist