Case Study: Wellbiz Brands boosts local search visibility with BrightEdge

Wellbiz Brands boosts local search across 400+ locations with BrightEdge

Wellbiz Brands, a franchise management company with over 400 locations, faced the challenge of providing customized SEO guidance and reporting for its diverse franchisees across unique markets. They needed each franchise owner to receive tailored insights and the ability to track results for their individual studio microsites. To address this, they partnered with the vendor BrightEdge.

The solution implemented using the BrightEdge platform involved creating customized dashboards, local search mapping, and filtered reports for each location. BrightEdge enabled the creation of local Share of Voice and keyword tracking reports, followed by training for franchise representatives. The results saw many locations achieve prominent Local 3-Pack visibility for key terms, leading to increased site traffic, store visits, and revenue for individual franchises.

Wellbiz Brands