Case Study: Verifi achieves 37% organic traffic growth with BrightEdge

Verifi boosts organic traffic 37% with BrightEdge

The customer, Verifi, a financial and ecommerce software provider, faced challenges with targeting overly broad, low-value keywords and having thin content across its website. This hampered its SEO performance. Partnering with BrightEdge, they utilized the Data Cube product to identify a more effective strategy.

The solution from BrightEdge involved using Data Cube for competitive analysis and longtail keyword discovery, leading to a content augmentation program and a restructured knowledge base. This approach resulted in a 658% increase in search footprint, an 88% increase in ranked keywords, and a 37% growth in organic traffic in under a year for Verifi.

Verifi