Case Study: Rosetta achieves scalable big-data SEO insights and uncovers new keyword and local opportunities with BrightEdge Data Cube

Utilizing BrightEdge Data Cube to Mine Big Data and Gain Insights

Rosetta agency, led by Matt Saunders (Director, SEO Strategist), faced a common SEO challenge: mining big data for content and local search insights felt nebulous, time-consuming, and hard to scale across a global team. The team needed a practical way to balance the right tools and training so multiple SEOs—not just one expert—could extract actionable insights.

Saunders deployed BrightEdge’s Data Cube, created a core group of advocates, and trained them daily to get BrightEdge certified so knowledge could be shared companywide. The team began uncovering insights in under 60 seconds: Share of Voice and competitor-URL analysis produced six new target keywords representing 37k monthly searches, Data Cube exposed rich-media opportunities based on SERP competition, and competitor-driven queries revealed untapped local listings and POI opportunities that expanded the company’s local footprint.

Rosetta

Matt Saunders

Rosetta