Case Study: Unique Vintage boosts new visitor acquisition with BrightEdge Intent Signal

UniqueVintage.com cuts bounce rate 10% with BrightEdge

Unique Vintage, an online retailer of vintage-inspired clothing, faced increased competition for search visibility, particularly for trending swimwear. Changes to Google's search results pushed their organic listings down, leading to a 10% drop in organic traffic for those key pages. To address this, they partnered with their agency and used the BrightEdge Intent Signal platform.

BrightEdge's solution involved analyzing the retailer's top PPC keywords with Intent Signal, categorizing them based on organic ranking positions. This data informed a targeted PPC optimization test. The insights allowed the team to strategically adjust their SEM budget, focusing spend to accelerate new visitor acquisition and prioritize engaged traffic. BrightEdge provided the actionable data that led to a measured 10% decrease in bounce rate for their top-performing keyword category.

Unique Vintage.com