Case Study: UL increases page impressions by 2 million with BrightEdge

UL increases page impressions by 2 million in 6 months with BrightEdge

UL, a global independent safety science company, lacked an established SEO practice and struggled to identify their own keyword rankings and understand competitor performance. They turned to BrightEdge and its Data Cube product to address these challenges.

Using BrightEdge for topical research and keyword gap analysis, UL provided clear targeting for its marketing teams. This resulted in an increase of over 2 million page impressions within six months. BrightEdge also enabled the lean team to scale its efforts by creating over 60 customized monthly reports for various divisions, empowering them to self-serve their SEO needs.

UL