Case Study: UL achieves over 2 million additional page impressions in six months with BrightEdge

UL Increases Page Impressions by 2 Million in 6 Months

UL, a global independent safety-science company with more than a century of expertise, had no formal SEO practice until Brandon Zemen joined as SEO Lead. As the organization grew, the marketing team needed to build SEO awareness and struggled to identify which keywords they ranked for and how competitors were performing, limiting their ability to show measurable value to executives.

Brandon implemented BrightEdge—using Data Cube for topical research and keyword gap analysis and StoryBuilder for division-specific reporting—so teams could prioritize targets and self-serve metrics. Within six months this approach drove over 2 million additional page impressions (vs. the prior six months), produced 60+ monthly reports across dozens of divisions, and positioned SEO as a priority ahead of a planned large-scale site migration.

UL

Brandon Zemen

SEO Lead