Case Study: UC Davis boosts organic traffic with BrightEdge

UC Davis increases organic traffic by 31% with BrightEdge

UC Davis faced the challenge of improving its communications strategy around its degrees and majors to better address prospective students' concerns about career outcomes. To address this, they partnered with BrightEdge and utilized its platform, including tools like Data Cube and ContentIQ.

Using BrightEdge, UC Davis created a highly successful content strategy centered on the "What Can I Do With My Major?" blog. This solution, powered by BrightEdge's data and AI insights, drove significant results: a 31% increase in organic traffic to majors pages, a 70% increase in traffic to major-related content, and a massive 222% growth for graduate programs. The blog alone drove 4.5 times more impact than paid campaigns and attracted 200,000 new users.

UC Davis