Case Study: Torrens University achieves 76% more SEO leads with BrightEdge

Torrens University boosts SEO leads 76% with BrightEdge

Torrens University faced the challenge of rising paid search costs in the education sector and needed to improve its organic search presence to support its paid efforts and drive higher-quality leads. The university also needed to enhance its mobile experience and prepare its website for the growth of voice search. To address this, they turned to the BrightEdge SEO platform.

Using BrightEdge, their agency Atomic212 identified high-conversion keywords and implemented data-informed on-page optimizations. They also redesigned course pages for mobile and voice search best practices. This strategy led to a 76% year-over-year increase in organic leads and significant improvements in non-brand visibility and Quick Answers appearances. BrightEdge was integral to achieving these results and making the site more efficient and future-proof.

Torrens University