Case Study: Tiny Prints achieves 47% organic search ranking gains by optimizing social media with BrightEdge

Tiny Prints Sees Organic Search Gains

Tiny Prints, a Shutterfly-owned online boutique for cards, invitations and photo products, needed to better connect its organic search and social media efforts to drive more traffic and visibility. The marketing team’s challenge was to find where Twitter engagement could boost search performance and to coordinate search and social strategies more effectively.

Using BrightEdge’s S3 platform and Twitter Trending tools, Tiny Prints tracked page- and keyword-level social sharing, identified high-opportunity URLs and crafted targeted tweets to increase engagement. Over four weeks follower engagement on key pages and keywords tripled and organic search rankings for those long-tail keywords and URLs rose by 47%.

Tiny Prints

Mitra Naeimi

Director, SEO & Social Media