Case Study: Time Inc. boosts page-1 keyword rankings and organic traffic with BrightEdge

Time Inc boosts organic traffic 34% with BrightEdge

Time Inc., a major media company with numerous iconic brands, faced significant challenges in coordinating its vast SEO efforts. Difficulties included duplicate content, crawl errors, and a lack of keyword grouping, which made it extremely difficult to capitalize on high-volume seasonal search opportunities. To address this, they partnered with BrightEdge and utilized its platform for keyword and content strategy.

Using the BrightEdge platform, Time Inc.'s SEO team conducted a comprehensive site audit, resolved over 500 crawl errors, and implemented technical recommendations for internal linking and sitemaps. BrightEdge enabled them to identify the best keyword opportunities and build content around them. The results were substantial, including an improvement in Page 1 ranking keywords for one brand from 620 to 757, which led to a 34% increase in traffic and revenue. Another brand saw a 45% increase in key search traffic.

Time Inc.