BrightEdge
53 Case Studies
A BrightEdge Case Study
The Network, a leader in integrated governance, risk and compliance (GRC) solutions, was competing with larger, better-funded providers and needed a targeted, efficient content strategy to improve organic search visibility and drive growth.
Pia Adolphsen conducted a competitive content assessment using BrightEdge—running competitor audits, building a competitor dashboard and performing keyword audits—to prioritize high-impact content ideas. The approach more than doubled the number of terms ranking in positions 1–3, produced a 226% increase in organic traffic, a 90% rise in blog traffic (about 50,500 new blog visitors) and roughly 41,600 additional site visitors, helping the company meet revenue and growth objectives.
Pia Adolphsen
Marketing Content Manager