BrightEdge
53 Case Studies
A BrightEdge Case Study
The Network, a leader in governance, risk and compliance (GRC) solutions, was competing against larger, better-funded providers and needed a smart, efficient content strategy to drive organic search performance and grow awareness with limited resources.
Adolphsen used BrightEdge to run a competitive content assessment—including a competitor audit, dashboard and keyword analysis—and prioritized a few high-impact content ideas for the calendar. The approach more than doubled words ranking in positions 1–3, delivered a 226% increase in organic traffic, added 41,600 site visitors and 50,500 blog visitors (blog traffic up 90%), and materially supported revenue and business growth.
Pia Adolphsen
Marketing Content Manager