Case Study: The Container Store achieves 96% organic traffic revenue growth with BrightEdge

The Container Store increases organic traffic 93% with BrightEdge

The Container Store, a leading specialty retailer of storage and organization products, faced the challenge of not having a methodical approach to content marketing and capturing organic traffic. They hired an SEO manager and turned to the BrightEdge platform to leverage technology and capitalize on this significant opportunity for their emerging ecommerce channel.

Using BrightEdge, the SEO manager created page groups, implemented on-page recommendations, and utilized backlink technology to target new sources. The solution delivered dramatic results in just seven months, including a 93% increase in organic traffic and a 96% increase in organic traffic revenue. BrightEdge enabled the team to be data-driven and prove the value of organic search.

The Container Store